Mobile Payment technology has aided in closing the gap between the banked and unbanked
The global mobile payment market held USD 1.5
trillion in 2020 and it anticipated to reach USD 18.9 trillion in 2030, with
28.60% CAGR. This information is published by Decision foresight,
in its report, titled, “Global Mobile Payment Market,
2020-2030.”Purchases or transactions
performed by regulatory organisations under financial supervision via a mobile
device are referred to as mobile payments. This solution eliminates traditional
options such as checks and cash, as well as credit cards, providing end
customers with a high level of convenience.
With
the ever-increasing global economy, smart phones have become a valuable
commodity for everyone. Similarly, the internet has become an integral part of
many people's lives. It has boosted the global prevalence of smart phones and
internet users, resulting in the growth of the mobile payment business. The
introduction of low-cost cell phones that can handle mobile payments has
boosted overall demand.
COVID-19 Impact:
Affirmative Commercial Business Sales Observed amid Pandemic
The
COVID-19 pandemic's breakout has had a beneficial influence on the mobile
payments sector. Following the pandemic's onset, several firms formed
agreements to satisfy the rising need for mobile payments.. Mobile payments are
gaining momentum across a variety of use cases, but acceptance has not been
consistent. In 2019, in-person, near-field communication-based payments
remained confined to a tiny percentage of customers, while peer-to-peer
payments were adopted by most of the U.S. consumers. COVID-19, on the other hand,
has reignited interest in contactless payments, such as NFC, due to concerns
about catching the virus. Mobile payment services are quickly extending their
capabilities and offering a diverse variety of payment and non-payment options.
They're rapidly promoting themselves as alternatives to traditional retail
banking.
Segmentation
On
the basis of mode of transaction, the global mobile payment market is segmented
into NFC (near field communication), SMS (short message service), and WAP
(wireless application protocol). On the basis of type of mobile payment, the
market is categorized into mobile wallet, bank cards, and mobile money. On the
basis of application, the market is divided into entertainment, healthcare,
energy and utilities, transportation & hospitality, and others and
geography. Over the forecast period, the near-field communication segment is
predicted to develop at the quickest rate. Merchants may use NFC technology to
incorporate customer loyalty programmes into their payment procedures, and consumers
can use their mobile phones to redeem coupons right away. The expansion of the
category is projected to be fueled by the emergence of e-commerce platforms and
the ongoing use of cutting-edge technology in financial transactions.
Drivers and Restraints
Demand
for convenient and trouble-free purchases of goods and services grows to Drive
Market Growth
Because
customers no longer need to rely on traditional payment methods and can instead
utilise a centralised system to perform payment and remittance services, this
technology has aided in closing the gap between the banked and unbanked. As a
consequence, organisations and regulatory authorities have benefited from
positive efforts, which are particularly beneficial in areas where bank
penetration is limited.
Consumer
preference for digital and cashless payments is rising as demand for convenient
and trouble-free purchases of goods and services grows. Several major giants,
including as Apple and Samsung, have developed new methods to broaden their
scope and obtain a larger part of the market.
Security
issues connected with mobile payments, on the other hand, are impeding the
market's expansion. There is legitimate worry that electronic payment systems,
particularly payment apps, might expose consumers and their data to fraud or
exploitation. It is possible to hack into a phone. Apps aren't completely
secure. With more people working from home and users exploring new e-commerce
sites to purchase products and services, nefarious parties took advantage of the
COVID-19 issue to ramp up cyber assaults. According to the Swiss National Cyber
Security Centre, cyber intrusions such as phishing, fake websites, and direct
attacks were three times greater than usual in April 2021. Furthermore,
According to Payvision, a financial services company, mobile payment fraud
accounted for 27 percent of online sales in 2019, up from 18 percent in 2018.
Account takeovers were the most common kind of payment fraud in 2018,
accounting for 89 percent of all digital fraud losses. Account takeover fraud
occurs when a fraudster uses a stolen device or mobile malware to obtain access
to a customer's account.
Regional Insights
North
America, Europe, Asia Pacific, Latin America, and the Middle East and Africa
are the regions in which the market is divided. Because of the availability of
sophisticated communications and IT infrastructure in the area, particularly in
the United States, North America held the largest proportion of the entire
market. Furthermore, the region's corporate mobility is expanding, and the
proliferation of mobile devices is increasing market revenue. North American
workers are ahead of their worldwide counterparts in terms of BYOD adoption.
Several major market participants are based in North America. The area has also
been a pioneer in adopting cutting-edge technology. The use of mobile payments
is also being driven by the rising number of unmanned stores in the United
States.
The
Asia-Pacific region is becoming increasingly well-known for its electronic
payment mechanisms. Countries such as India, Japan, China, and Australia are
creating a stable environment for the mobile payment business to flourish.
According to Forbes, China's and France's central banks are working on a
digital yuan and euro, respectively, while the US has been talking about a
digital dollar for a while and Sweden is operating an e-krona trial project
through the end of 2020. Payments are getting more digitalized on both a micro
and macro level, and the trend is building. The demonetization act in India has
raised awareness regarding alternative payment methods to cash (which is a
major medium of the transaction all over the Asia-Pacific).In India, Visa Inc.
claims to have issued more than 20 million contactless cards in 2018. Visa's
contactless payment method and QR transactions account for more than 25% of all
transactions processed in India, according to the company. Countries like
Australia, on the other hand, are transforming into mobile payment market
behemoths. According to Visa Inc., electronic transactions account for 79
percent of all transactions in the country, with cash accounting for only 21%
of all transactions.
Competitive
Landscape
Market players are
investing heavily in start-ups and midsized businesses in order to provide
cost-effective solutions.
Key
companies have been able to extend their businesses into numerous end-user
industries and acquire a competitive advantage as a result of their investments
in sophisticated technology. Established market players are investing
heavily in start-ups and midsized businesses in order to provide cost-effective
solutions to end-user sectors like as healthcare, manufacturing, retail,
and others. Indian based mobile payments company Pine Labs has paid $45 million
for the payments and discovery platform Fave, which is located in Kuala Lumpur.
The merger will aid the merchant commerce startup's efforts to establish a
consumer vertical in India and Southeast Asian nations including Malaysia,
Singapore, and Indonesia. The deal also clears the way for Fave to launch its
payments app in India, allowing Indian customers to transact at over 5 lakh
Pine Labs-powered physical retail locations and merchants.
Industry
Development
May 2021: According to the business
standard, Walmart-owned digital payments startup PhonePe is in the process of
buying home-grown mobile platform Indus OS for $60 million in cash. The
purchase will aid PhonePe's aim of integrating multiple applications on its platform
through its "super app and vernacular language" approach. PhonePe
will be able to compete more effectively with firms like Alibaba-backed Paytm,
Google Pay, and Amazon Pay, which are developing comparable capabilities.
Sep 2021: Following Google
Pay's announcement that its platform may be used to register fixed deposits, Amazon Pay announced a similar
partnership with a wealth management platform in September .Kuvera.in stated
that it will give "its services, products, and technical know-how to
create an exclusive experience for Amazon Pay's users to facilitate long-term
investments in mutual funds, fixed deposits, and more”.
List of Key
Players Covered in this Market Report
·
ALIBABA
·
ONE COMMUNICATIONS LIMITED
·
PAYPAL HOLDINGS, INC
·
PINELABS
·
PAYU
·
MONEY GRAM INTERNATIONAL
·
TENCENT
·
SAMSUNG
·
VISA, INC
·
AMERICAN EXPRESS COMPANY
·
APPLE, INC
·
AMAZON LLC
·
GOOGLE LLC
·
JPMORGAN CHASE CO
·
MASTERCARD
·
WALMART
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